About us

Our belief

Pregnancy changes a lot.

But it shouldn't take away who you are.

That's the idea behind Lily.

We started with comfort, because pregnancy can be uncomfortable enough already. Every detail — the fit, the fabric, the seams — is thoughtfully designed so you can simply live your life in it.

We wanted to create pieces that still feel like you — so when you look in the mirror, you see yourself, not just maternity wear.

That's why we don't believe pregnancy clothes should only last for pregnancy. We design pieces you'll keep reaching for, long after this chapter is over.

Because the best pieces aren't just made for pregnancy. They're made for real life.

You can love your children deeply and still make space for yourself — your style, your confidence, and the little rituals that make you feel like you.

You don't have to choose between being a mom and being yourself. 🤍

Designed in Bangkok, Thailand

————————————————————————Lily Facts

✨ Founded in Bangkok, 2020
🤍 Trusted by 10,000+ moms
👖 Designed for pregnancy. Loved long after.
✂️ Obsessed with the little things.

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Our story

Lily started in 2020, during my own pregnancy.

I couldn’t find anything I actually wanted to wear.

So I decided to make my own.

What started as a personal search quickly became an obsession. I spent months testing fabrics, refining fits, and working closely with factories until I found something I truly loved.

Lily launched with just one product and two colors.

And to my surprise, other moms were looking for the exact same thing.

What began as one pair of leggings slowly grew into something bigger.

Today, Lily offers leggings, nursing bras, sleepwear, loungewear, and everyday essentials for motherhood.

We’re still a small team based in Bangkok, thoughtfully designing products, sourcing materials, and obsessing over the details that make a difference.

Most of all, we’re grateful to be surrounded by a community of moms who continue to inspire everything we create.

We hope Lily can be a small reminder to make space for you, too.

Because taking care of yourself isn’t something to feel guilty about.

It’s what helps you show up for yourself, and for the people you love. 🤍